“Bath Film Festival has always punched above its weight – and this year’s event is no exception” Bristol 24/7
This is FilmBath Festival’s 29th consecutive year with its highly respected brand and strong, loyal following, it is one of the most anticipated events of the year in the South West.
The largest film festival of its kind in the South West, FilmBath (previously Bath Film Festival)’s longevity indicates how well supported it is; many others have sprung up and fallen away during the festival’s existence. The festival has a reputation for bringing a truly stimulating and eclectic programme of films to Bath which draws an audience of over 4,500 from a 40-mile radius.
The willingness of film distributors to place new and forthcoming titles with the festival
– such as our 2018 previews of The Favourite, Can You Ever Forgive Me?, The Kindergarten Teacher, Beautiful Boy etc– is evidence of drawing power and profile.
THREE-QUARTERS OF BFF ATTENDEES ARE AGED 25 – 64, SOCIAL CLASS A/B LEADING ACTIVE, AFFLUENT LIFESTYLES
Our occupancy at the 2018 FilmBath Festival was 82% with around 4,500 bums on seats.
While 61% of our audience travel less than 3 miles to visit the festival, 25% travel over 6 miles. Eager anticipation for the festival generates a buzz at screenings which we wish we could bottle!
Such a well-developed relationship with the community offers a unique opportunity for advertisers to reach this discerning and high spending demographic group.
THE BROCHURE IS OUR MAIN MARKETING TOOL AND IS EAGERLY AWAITED WHEN IT LAUNCHES ON 5th OCTOBER, HERALDING ANOTHER EXCITING FILMBATH FESTIVAL
FilmBath has been rapidly expanding over the last 7 years. Our annual turnover has more than tripled and our digital, regional and national presence has followed suit.
Our wide-ranging and varied marketing strategy is designed to drive people to our brochure and then to the festival screenings themselves. During this process your advertisement will be highly visible.
We print 12,000 full colour, saddle stitched, A5, 38 page brochures on 120gsm uncoated stock. 3,500 copies are mailed direct to BFF mailing list and 8,500 copies distributed widely throughout the region, mainly in BA1/BA2 postcode areas.
Published Friday 11 Oct as a PDF download from the festival website homepage (14,467 unique visitors during the two months of the festival last year)
Print publication date is Friday 18 Oct
Current until Sunday 17 Nov
Repeatedly consulted by readers during this period; likely to be kept as a souvenir
We also promote the brochure, and your business through Twitter (nearly 15,000 followers), Facebook (2,686 likes) and Instagram (1,547 followers).
YOU ARE INVITED TO TRACK THE EFFECTIVENESS OF YOUR AD BY INCORPORATING AN OFFER TO BFF AUDIENCE MEMBERS
We would be more than happy to discuss your tracking and promotional ideas.
All advertising artwork to be supplied digitally as a CMYK 300dpi pdf
with all spot colours converted to process. Images should be CMYK and supplied at 300dpi. The pdf needs to be print optimized with crop marks, and all fonts need to be embedded.
Outside back cover £500
Inside front cover £450
Inside back cover £450
Other inside pages £400
Half page £225
Quarter page £130
216mm x 154mm (including 3mm bleed)
210mm x 148mm (trim size)
195mm x 133mm (copy area)
Half Page – Vertical
95mm x 133mm
Half Page – Horizontal
195mm x 64mm